Our threads combine ultimate support, functionality, and classic, timeless style, made just for mums, by Lenny Rose chief-mum and physiotherapist Rosie.

“During both of my pregnancies I struggled to find active or casual wear that was supportive, flattering, good quality, or in any way fashionable,” and from this frustration emerged the strong call to create the Lenny Rose label.

“I strongly believe that this is a time of our lives to REALLY engage in wellbeing practices, from what we eat, to how we move, to how we talk about ourselves and to each other – because healthy mums enable healthy and happy families.

Lenny Rose is first an activewear brand, but foremost a platform to educate and inspire mums and mums-to-be to live their healthiest and happiest life.’ 

We know that the journey to being a mum changes much about us, physically, mentally and emotionally, and we are here to help make the transitions easier.  We cant do the 3am feeds for you, or change the upteenth daily nappy, but we can dress you in  a way that  gives you support, style and confidence (and just a little bit of sass!)

Our challenge is to provide intelligent functionality, amazing-quality garments, with classic and timeless designs.   We know you care about feeling your best, you deserve to look your best, and care about making conscious fashion choices. With garments that are long-life wear, serving you through pregnancy, postpartum and well into motherhood, we make a positive impact by moving away from high-churn fashion, and into wardrobe staples that will love you back, long time.

We embrace body diversity, and promise to showcase our product on real mammas, and NEVER photoshop their bods.


Lenny Rose is 100% Australian owned and designed, and we use recycled + bio-degradeable packaging to lessen our footprint on the earth.

HOW WE LOVE YOU: Giving back to mums

  • send back your pre-loved garments  and receive a $25 voucher towards your next purchase, which you can use or gift to another mamma. We will find a mum who needs your stuff!
  • check out our Instagram daily stories, +IGTV channel, for daily free educational videos including workouts, yoga, health and wellness information especially tailored for pregnancy and postpartum with our resident expert and founder Rosie
  • check out our BLOG
  • sign up to our VIM list (Very Important Mum) via the website to hear about FREE wellness and education sessions for Mums + Mums to Be

Featured In