As a physiotherapist and mum of 3 boys under 4, Lenny Rose founder Rosie GETS motherhood. We get that your body changes, that you need extra support and convenience, but don’t want to compromise your aesthetic. We get that you are still YOU, and deserve to feel good in the skin you are in. Our guiding principle is to take care of YOU, by providing you with Modern Maternity garments offering ultimate support, convenience, timeless style and elegance.
We can’t do the 3 am feeds for you or change the umpteenth daily nappy, but we can dress you in a way that gives you extra support, elegance and confidence.
We carefully handpick the materials of our maternity clothes to ensure they retain their shape even after pregnancy so you can wear them well into motherhood, again and again. We understand that you don’t want to spend on short-lived wear items and care about the environment.
We are a slow-fashion activewear brand. We believe in creating “maternity” clothes that are timeless, versatile, and will transform with your transforming body and look great well past your breastfeeding days. Buy once, buy well.
We embrace body diversity and promise to showcase our product on real mammas and never photoshop their bodies #photoshopfreezone.
Our founder, Rosie Dumbrell struggled to find active or casual wear that was supportive, flattering, good quality, or in any way fashionable during her first 2 pregnancies. After alot of research, product testing and disappointment, this frustration led to strong calling to create the Lenny Rose Active label.
We know that the journey to being a mum changes everything about us, physically, mentally and emotionally. So through our beautifully stylish and technical designs, we strive to help make the transitions easier.
As a health professional, Rosie is extremely passionate about giving mums and new mums scientifically proven and effective pregnancy advice. Rosie and her team of health professionals strive to be the source of reliable information and advice on pregnancy health and general wellbeing.