Lenny Rose is first a maternity activewear brand, but foremost an education hub to share pregnancy and motherhood-related information and inspire mums and mums-to-be to live their healthiest and happiest life.
Our maternity clothes – designed locally in Australia by Lenny Rose Active chief-mum and physiotherapist, Rosie Dumbrell – are made to last you through pregnancy and well into motherhood.
Buy once, buy well.
THE Lenny Rose Active DIFFERENCE
As mums ourselves, we get it. We know the support and functionality you need when nursing your baby or as your body changes throughout pregnancy. This is and always will be the guiding principle of how our maternity clothes are designed – that is, to give ultimate support, convenience, timeless style and elegance.
We can’t do the 3 am feeds for you or change the umpteenth daily nappy, but we can dress you in a way that gives you extra support, elegance and confidence.
We carefully handpick the materials of our maternity clothes to ensure they retain their shape even after pregnancy so you can wear them well into motherhood, again and again. We understand that you don’t want to spend on short-lived wear items and care about the environment.
We are not into high-churn fashion. We believe in creating maternity clothes that are timeless, versatile, and will transform with your transforming body. So that you can buy once, and buy well.
We embrace body diversity and promise to showcase our product on real mammas and never photoshop their body #photoshopfreezone.
How We Started
Our founder, Rosie Dumbrell struggled to find active or casual wear that was supportive, flattering, good quality, or in any way fashionable during her first 2 pregnancies. After alot of research, product testing and disappointment, this frustration led to strong calling to create the Lenny Rose Active label.
We know that the journey to being a mum changes everything about us, physically, mentally and emotionally. So through our beautifully stylish and technical designs, we strive to help make the transitions easier.
As a health professional, Rosie is extremely passionate about giving mums and new mums scientifically proven and effective pregnancy advice. Rosie and her team of health professionals strive to be the source of reliable information and advice on pregnancy health and general wellbeing.
Giving back to mums
- Return your pre-loved garments and receive a $25 voucher towards your next purchase. You can help a mum in need!
- Check out our Instagram daily stories and IGTV channel, for daily free educational health and wellness videos.
- Check out our Lenny Rose Active Blog for educational information on motherhood, pregnancy and general health.
- Sign up to our Very Important Mum (VIM) list to be the first to hear about our FREE workshops and special discounts.