Lenny Rose is first a maternity activewear brand, but foremost an education hub to share pregnancy and motherhood-related information and inspire mums and mums-to-be to live their healthiest and happiest life.
Our maternity clothes – designed locally in Australia by Lenny Rose Active chief-mum and physiotherapist, Rosie Dumbrell – are made to last you through pregnancy and well into motherhood.
Buy once, buy well.
THE LENNY ROSE ACTIVE DIFFERENCE
As a physiotherapist and mum of 3 boys under 4, Lenny Rose founder Rosie GETS motherhood. We get that your body changes, that you need extra support and convenience, but don’t want to compromise your aesthetic. We get that you are still YOU, and deserve to feel good in the skin you are in. Our guiding principle is to take care of YOU, by providing you with Modern Maternity garments offering ultimate support, convenience, timeless style and elegance.
We can’t do the 3 am feeds for you or change the umpteenth daily nappy, but we can dress you in a way that gives you extra support, elegance and confidence.
We carefully handpick the materials of our maternity clothes to ensure they retain their shape even after pregnancy so you can wear them well into motherhood, again and again. We understand that you don’t want to spend on short-lived wear items and care about the environment.
We are a slow-fashion activewear brand. We believe in creating “maternity” clothes that are timeless, versatile, and will transform with your transforming body and look great well past your breastfeeding days. Buy once, buy well.
We embrace body diversity and promise to showcase our product on real mammas and never photoshop their bodies #photoshopfreezone.
I’m Rosie, mum of 4, physiotherapist, prenatal yoga, fitness and wellness educator + founder on LRA. I’m so glad you have landed here, and wanted to share a little bit about the WHY behind starting Lenny Rose and growing it into the education hub that it is today, so you can truly understand why we exist - to serve our beloved motherhood community through all stages of motherhood.
LRA was born of many frustrations - wanting to find gear to support an active and healthy pregnancy, and being terribly disappointed with the offerings at the time of my first and second pregnancies; of influencer-driven information overload in in the pregnancy-motherhood space and a lack of QUALITY, easily accessible information, and a strong desire to help women to feel great throughout the pregnancy to motherhood journey - from pregnancy, to birth, body image and self acceptance, to early postpartum and beyond.
Giving back to Mums
Return your pre-loved garments and receive a $25 voucher towards your next purchase. You can help a mum in need!
Check out our Instagram daily stories and IGTV channel, for daily free educational health and wellness videos.
Check out our Lenny Rose Active Blog for educational information on motherhood, pregnancy and general health.
Sign up to our Very Important Mum (VIM) list to be the first to hear about our FREE workshops and special discounts.